AUDI - A4 RELEASE Dress

Name AUDI A4 Dress Berlin
Audi City Berlin

Team Anouk Wipprecht, Philip H. Wilck and Tiia Vahula (UTOPIAblu), DreiNull Berlin
Period 05/2015-07/2015

Client AUDI

If you are looking to attract the attention of the international fashion and tech media, you could do worse than give the fashion-tech artist Anouk Wipprecht carte blanche. Not only will you receive a sparkling, blinking inkling of what the combination of sartorial and technological gems can become, you also get mentioned in outlets like WIRED, BOLD and MAKE:Magazine.

Created for the Audi A4 and presented at super-high-tech Audi City Berlin, Anouk Wipprecht and Philip WIlck’s initial presentation was a powerful BFW Gesamtkunstwerk that kicked off a campaign that keeps on taking her to new venues and greater heights of exposure.

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AUDI CITY Berlin July 8th showcase by Anouk Wipprecht x AUDI including a Projection Map Dress based on Audi's Virtual Cockpit, two shields with embedded Audi sensors [Ultrasonic RangeFinders] and a main dress based on Audi's LED Matrix lights - which emit 60W of high power LED. Collection is 3D printed in SLS and interactive http://www.anoukwipprecht.nl Visuals in collaboration with Berlin based MonoMango http://www.monomango.de/ Press release: audi-mediacenter.com/de/pressemitteilungen/audi-meets-fashion-auf-berliner-modemessen-4470 With a thank you to Philipp Dreißig and Audi City Berlin microsites.audi.com/audi-city/en/