SMART FASHION HUB - Bangkok

Name                     FASHION HUB BANGKOK 
                               
Team                     Tiia Vahula, Philip H. Wilck 
Period                   01/2015-03/2015

Project                  Architectural Competition

“Once more, the aesthetic expression of the building stands as our paramount guiding principle. We intricately weave together the concepts of smart, sustainable, and self-sufficient features, crafting an environment that not only embraces cutting-edge technologies but also delivers an exuberant user experience. It's a harmonious fusion where form meets function, creating spaces that not only captivate the eye but also embody the ethos of modern innovation and efficiency.”

Drawing inspiration from traditional Thai art and patterns, the Fashion Hub embarked on a developmental journey. Through an exploration of timeless symbols, the Hub not only absorbed the organizational logic but also embraced the aesthetic aspects of these cultural treasures.

The essence lies in striking a balance between tradition and progressive culture, seamlessly integrating age-old ideas into a new and evolved condition. It's a harmonious dance between preserving the core concepts while breathing new life into them.

In the realm of fashion, it transcends the confines of conventional good taste. It becomes a force, a powerful entity that operates beyond practical considerations, shaping a narrative that goes beyond the ordinary and ventures into the extraordinary.